Golflab opens the world of golf to a broader audience through a modern simulator experience that blends the sport’s heritage with digital innovation.
Inspired by the elegance and precision of the game, the identity draws from golf’s familiar course aesthetics — translated into a refined color palette, contemporary typography, and subtle graphic references to the swing, the field, and the focus of play. Tradition and technology meet in a calm, confident expression that feels both classic and current.
A unified website brings everything together in one intuitive platform, making it effortless to explore and book simulators across multiple cities.
The result is a brand that honors golf’s roots while inviting everyone into the game — accessible, modern, and timeless.
Golflab opens the world of golf to a broader audience through a modern simulator experience that blends the sport’s heritage with digital innovation.
The visual identity introduces a color palette rooted in golf’s classic character, balanced with contemporary tones that convey inclusivity and clarity. A clean, technological sans serif supports Golflab’s digital foundation, while the original logo form is refined rather than replaced, preserving recognition.
A unified website now brings everything into one seamless experience, making it easy to explore locations and book simulators across multiple cities. The calm, precise layout draws subtle inspiration from golf’s visual language, creating an intuitive digital environment.
The result is a brand that harmonizes tradition and technology — accessible, modern, and timeless.
Details
2025
Brand identity
Branding
Web design
UI/UX
Enviromental design
